What is your storefront's one job?
Your storefront's one job is to get a visitor to open one product. Everything on the page either moves them toward that or is an exit. There is no second job hiding behind it: no personal brand to build, no social feed to keep current.
Try this test: cover everything on the page except your products. Does what's left still point at them? If a section survives that cover test without saying anything about a product, it's decoration you can cut.
What should your one-line pitch say?
Your one-line pitch should say the result a visitor gets, in their words — not who you are. "I'm a productivity coach" describes you; "Weekly plans for parents who run out of week" describes what changes for them — only one makes a stranger stop scrolling. Keep it under twelve words. Write it ugly first, then tighten.
If a blank box is harder than a blank sentence, hand the work to Claude or ChatGPT. Paste this: "Act as a direct-response copywriter. My storefront sells [what] to [who], and their biggest pain is [pain]. Write one pitch under 12 words that leads with the result, then five alternatives each taking a different angle — speed, money, status, ease, removing risk — and tell me in one sentence which is strongest for a stranger."
Do your photo and name matter?
Yes — your photo and name are the only proof a first-time visitor has that the person from the video or the post is the person selling. A stock image or a logo where a face should be asks a stranger to trust a brand they've never heard of.
Use a real photo of your face and the name you already use on your channel — not a business name, not a logo, not a brand you haven't built yet. The photo is square and shown round beside your name, so a plain, well-lit headshot works better than a busy graphic.
Which product should visitors see first?
The product your pitch promises should be the one visitors see first. Your storefront lists published products in the order you created them, oldest first, and there is no drag-to-reorder — so the lever is what you publish: keep the product your pitch promises published, and leave the others as private drafts until they earn a place. A visitor who reads "weekly plans for parents who run out of week" and scrolls past three unrelated files to find the plan has already learned the pitch wasn't accurate.
List works when you have one to three products; it reads like a short menu, not a catalog. Grid works once you have more to show. Either way, don't publish near-duplicates to make the storefront look bigger.
How do you know it works?
You know it works by sending the link to five people today and watching what they actually do, not by reading it over yourself one more time. Opinions about your own page are not evidence — you already know what every sentence means. A stranger's hesitation is evidence, because they don't have that advantage.
Ask each person what almost stopped them before they opened a product, change that one thing, and send it again to see if it moved. Views are not sales: someone opening the link tells you the link works, not that the pitch landed or the product delivered what it promised.
Before you share
- The pitch names a result, not a job title.
- The product your pitch promises is published and shows first.
- Two social links or fewer.
- The photo is you.
- The link opens on your phone and the first product is one tap away.
Which social links belong on your storefront?
Only the channel your visitor already came from, or the one place you actually answer, belongs on your storefront. Every link off the page is an exit before the visitor has opened a product — five icons in a row are five different ways to leave, and most storefronts only need one.
Add a second link only if it earns its place — a channel you post to regularly and actually reply on, not every account you've ever created because it exists. If you're not sure, leave the field blank; a storefront with one confident link reads better than one with a row of accounts you forgot to update months ago.